![]() There are a handful of motion-based animations at play up onscreen, but not so much so that visitors will miss the opportunity to closely study the projected works. “Imagine Van Gogh” cycles through the artist’s paintings, which are projected so that each of Van Gogh’s brushstrokes can be examined up close. The most important factor when choosing between the two exhibits is the immersive experience itself, and there are arguments to be made for both “Imagine Van Gogh” and “Van Gogh: The Immersive Experience.” The Sights and Sounds “Van Gogh: The Immersive Experience” at the Strand Theatre in Boston. Verdict: Both have merits, but “Imagine Van Gogh” has the upper hand. ![]() You’ll have to hike through aisles of seats in the theatre’s main auditorium to get to and from the experience, which sits on the theatre’s stage. That said, entering and exiting “Van Gogh: The Immersive Experience,” it’s evident that the space was modified to fit the exhibit, and not vice versa. The historic Strand Theatre’s gold-leaf molding is visible above the exhibit, a small accent that fits nicely with the overall presentation. In contrast, “Van Gogh: The Immersive Experience” offers a more intimate experience, one that at least initially pulls you into a warm embrace more strongly than “Imagine Van Gogh.” Visitors can sit in chairs strategically placed within the room to offer the most immersive viewpoints of the 35-foot high walls. With its ample size and a square pillar in the middle of the room offering another set of unique visuals, viewers could easily view the entire 45-minute cycle of the experience three or four times and still spot new paintings. “Julien was just going to make the exhibit a large rectangle, and I said, ‘No! This place is huge, we can do what we want.’ We created this space with all these extra corners, which is better for me because I can put many images on many screens.” “I couldn’t dream of a better venue for this premiere in the United States,” Mauger told. The irregular shape of the space played a factor when Mauger and Baron designed “Imagine Van Gogh.” The pair used 25 screens and 57 projectors to tailor the 2008 version of their exhibit in France specifically for the Power Station. “Imagine Van Gogh” has the advantage of being staged at the SoWa Power Station, a 24,000 square foot space which allows visitors to feel totally immersed while also sufficiently spaced out from other visitors, an important factor in the age of COVID-19. The Space Visitors at “Imagine Van Gogh: The Immersive Exhibition” at SoWa Power Station in Boston. Verdict: “Van Gogh: The Immersive Experience” gives visitors more to look at before entering the main room. “Van Gogh: The Immersive Experience” offers replica canvas prints of the painter’s works, along with biographical info about each of them and a handful of digitally enhanced versions of the artist’s most well-known paintings that offer a preview to the digital experience to come. Walking into “Imagine Van Gogh,” visitors are moved to a single room, where they queue up to read facts about Van Gogh’s life and the story behind the exhibit’s creation, including the artistic statement and additional info about the technology used in its projections. First Impressions Visitors at “Imagine Van Gogh: The Immersive Exhibition” at SoWa Power Station in Boston. So which of the two Boston Van Gogh exhibitions should you buy tickets to? Having now attended both immersive experiences ahead of their respective debuts, here’s a breakdown of the pros and cons to each. And both have sold a healthy number of tickets over lengthy stays in Boston, with “Van Gogh: The Immersive Experience” running from October through February and “Imagine Van Gogh” in town from December 21 through March 20. Both are housed in an iconic space with floor-to-ceiling projections of Van Gogh’s works. Both immersive experiences feature understated, museum-like introductions, with rooms offering greater context about the Dutch painter.
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